Whatsapp to let companies message users

August 25th, 2016 by Mark Daly in Industry News No Comments »

Whatsapp has changed its privacy policy to let businesses send messages to people using the service.

The company suggested messages typically sent via SMS text message – such as flight alerts from airlines – could be sent on Whatsapp instead.

It said companies would be able to send appointment information and delivery notifications, but would also allow “marketing” messages.

But Whatsapp insisted it would not display banner adverts in the app.

It is the first time Whatsapp has changed its privacy policy since the firm was bought by Facebook in 2014.

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